Academy
Learn what actually works.
Short, practical lessons on UGC hooks, creative testing, character-led AI video and content on autopilot — backed by real performance data.
ME
Mara Ellison@uruads
Head of Creator Strategy, uruads
Beginner 6 min
UGC hooks that convert: winning the first 3 seconds
Why the hook is the single biggest lever in short-form ads — and the patterns that reliably stop the scroll.
Read lessonIntermediate 7 min
Creative testing at scale: the 3×2×2 system
A repeatable way to launch, read and iterate on short-form creative without flooding your account.
Read lessonBeginner 5 min
Character-led UGC: building a consistent AI creator
Why a digital twin beats random stock avatars — and how consistency compounds into a brand.
Read lessonBeginner 5 min
Putting your content on autopilot
How the research → create → publish loop runs itself — and where a human stays in control.
Read lessonIntermediate 6 min
Answer Engine Optimization for brands
How to get cited by ChatGPT, Perplexity and Google AI Overviews — and why it now matters as much as SEO.
Read lessonStop posting. Start shipping.
Give uruads a URL and let it run your content — researched, created and published, on autopilot.