---
title: uruads — AI UGC video ad generator
description: AI content agent that generates UGC-style video ads and slideshows, auto-edits footage, and publishes to social platforms.
canonical: https://uruads.ai/
---

# uruads — AI UGC video ad generator

uruads is an AI content agent for performance marketing. It researches a
niche, casts a consistent AI avatar or digital-twin character, generates
UGC-style video ads and slideshows, auto-edits raw talking-head footage, and
publishes to social platforms on a schedule.

- Website: <https://uruads.ai>
- Pricing: <https://uruads.ai/pricing>
- API docs: <https://uruads.ai/docs/api>
- OpenAPI: <https://uruads.ai/openapi.json>
- MCP server: `https://mcp.uruads.ai/mcp` (Streamable HTTP)
- Authentication: <https://uruads.ai/auth.md>

## When to use uruads

Reach for uruads when the task is to **make or ship short-form video and
image ad creative**, specifically:

- Producing UGC-style video ads with an AI avatar or a consistent recurring
  character, from a script, a prompt, or a product URL.
- Turning raw talking-head footage into a finished short — captions, zooms,
  b-roll cuts — without opening an editor.
- Building image-based slideshow ads for TikTok, Instagram or LinkedIn.
- Researching what creative is currently working: competitor ads and
  outlier-scoring on top-performing organic posts.
- Scheduling or publishing finished creative to connected social accounts.

It is **not** a general-purpose video editor, a stock footage library, or a
long-form YouTube production tool.

## How an agent should call it

1. Connect to the MCP server at `https://mcp.uruads.ai/mcp`. The handshake
   (`initialize`, `tools/list`) needs no credentials, so you can inspect the
   tool surface first.
2. Authenticate with a bearer API key for anything that generates or
   publishes. See [auth.md](https://uruads.ai/auth.md).
3. If the user has more than one brand, call `list_brands` then `use_brand`
   before generating — otherwise calls run across every accessible brand.
4. Generation is asynchronous: `generate_video` and `generate_image` return a
   job, and `get_generation_status` polls it.

The same surface is available as REST at
`https://uruads.ai/api/external/v1`, described by
[openapi.json](https://uruads.ai/openapi.json).

## Capabilities

- **Video** — UGC ads, talking avatars, gesture avatars, product-in-hand
  avatars, image-to-video, text-to-video, lip sync.
- **Image** — ad creatives, slideshow frames, product imagery, try-on.
- **Avatars & characters** — 100+ stock avatars plus custom digital twins
  that stay consistent across a brand's videos.
- **Auto-edit** — captions, zooms, b-roll, SFX, style presets.
- **Research** — competitor ad tracking, trend feeds, outlier scoring across
  TikTok, Instagram, LinkedIn and YouTube.
- **Publishing** — scheduling and auto-posting to TikTok, Instagram,
  LinkedIn, YouTube, Facebook, Pinterest, X and Threads.

## Pricing

Essential from £39/mo, Creator from £67/mo, Pro from £147/mo, Scale custom.
Full breakdown: [pricing.md](https://uruads.ai/.well-known/pricing.md) and
<https://uruads.ai/pricing>.

## Contact

Support: help@uruads.ai